The course aims to produce graduates who will be knowledgeable, capable and highly motivated in the practice and theory of Visual Communications. It aims to equip graduates with the knowledge, skills and competencies required to effectively function as a designer at an independent and professional level. The course pays particular attention to the development of each student's ability to respond to visual design problems in an individual, inventive and creative manner. By developing student's research, design planning and production skills the course aims to produce graduates who can display the capacity for innovation in the area of Visual Communications.
Through the course structure, students develop their knowledge of the design process, production techniques and the professional business environment. It incorporates areas such as design principles and practice, creative image making, typography, creative technology, print technology, illustration, photography, video, contextual and business studies. This course also has academic modules, which are designed to develop the students' knowledge of visual culture through research, argument construction, written communication and presentations.